You should even optimize your pages around semantic keywords and primary keywords, this ensures search engines do not assume the context of the page. Keyword stuffing can be detrimental to your website and web page’s SEO. Your page URLs should be simple to digest for both readers and search engines. They are also important when keeping your site hierarchy consistent as you create subpages, blog posts, and other types of internal pages. Meta descriptions are the short page descriptions that appear under the title in search results.

Secondly, you can run site audits to catch and fix technical SEO problems like broken links and slow page speeds. Which lets you keep track of your local business’s rankings down to the street level. Following an SEO checklist makes it easier to keep track of what you need to do to boost your site’s performance. The safety and security of your visitors and their data are paramount, not only for your SEO but to keep you on the right side of data protection laws. This is why taking the necessary steps to secure your site, such as through SSL encryption, should be close to the top of your technical SEO to-do list.

Visuals are a vital component to providing a positive user experience on your site. They help enhance your pages and make them visually engaging for your audience. If your images aren’t optimized, however, they can be detrimental to your SEO.

If yours is boring and dull, you’re probably not going to get as many clicks as you could—even if you rank. Citations, quotes, and external links back to research articles & case studies about the topic you’re discussing help add authority to your page and show you’re trying to add value. What most people don’t realise is that where and how you place links (both internal and external) can significantly impact your rankings. They will only rank and refer traffic to sites that offer the best experience to their users. The good news is that you have complete control over your site’s user experience. Not only does this add structure to your web page for search engines, but all of your human visitors will also love it as well.

Key On-Page SEO Factors to Master

• If you don’t optimize your content for Google, people are unlikely to find it.
• If it rates poorly, you know you have some adjustments to make.
• For any such lucky duck, majestically perched at the top of the SERP, you can rest assured there’s a host of legwork going on beneath the surface to make this possible.
• Including images can help you rank in Google Images and drive more traffic.
• This metric shows the percentage of users who leave without engaging with your page in any way.

You want to reach your SEO goals, and we want you to reach them too. That’s why our on-page SEO service include bottom-line performance tracking so you’re always on top of your campaign’s overall progress. Even better, our SEO services are powered by the combined expertise of 500+ team members with over 3 million hours of experience. Have you ever visited a web page, looked at the URL, and been met with an illegible string of random numbers and letters following the site name?

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Each page on your website should have a unique, descriptive title tag. What you input into your title tag field will show up here in search results, although in some cases Google may adjust how your title tag appears in search results. Another way to help optimize your images (and improve your page speed) is by choosing the right image format.

If your site loads too slowly, your audience will bounce back to the search results and visit another site instead. Next on our list of on-page SEO activities is optimizing your URLs. Unlock more than 25 SEO Anomaly years of SEO experience, plus a team of 500+ experts with WebFX’s on-page SEO services. To date, our services have helped our clients generate more than $6 billion in revenue and over 7.8 million leads for our clients. They’ll be engaged with your business and learn more about you. It’s a great opportunity to capture leads you may not reach otherwise.