Highlight what’s unique about your article and include your main keyword. Alt text, short for alternative text, is a short description of an image. When you’re editing a page in WordPress, click on an image to add alt text. A field labeled “Alternative text” will display in the right sidebar under the block tab. When you click on Focus Keyword, you’ll see an analysis of how you’ve used your target keyword.

These were fresh domain names that had never been registered before. Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes. Semrush also offers a suite of other tools that make it the all-in-one companion for on-page SEO. This can fast-track a lot of the key aspects of on-page optimization.

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If they visit your website again, the website can be loaded from the cache. You don’t have to worry about milliseconds, but don’t expect awesome performance from providers that offer hosting for $0.10/month. To implement all the technical stuff perfectly, you may need a developer (unless you know something about HTML/CSS minifying or DOM elements).

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• For example, you’re not going to get backlinks (off-page) if your page content isn’t quality (on-page), and compressing images (on-page) helps with page speed (technical).
• Although most on-page SEO guides do not deal with keyword research, it is an essential step when creating new content.
• Conduct more in-depth assessments every quarter to ensure your content stays relevant and aligned with evolving search engine algorithms.
• The structure of the website shouldn’t be too deep so that the search engines can crawl all the important content easily and people can find the desired content quickly.
• When you set a URL for a page, you’ll want to include the keyword in the URL.
• Make sure these are clear, descriptive, and incorporate your target keywords where relevant or applicable.

That’s why content is now a BIG part of any modern-day SEO strategy. And in this section we’ll show you the exact steps to creating the type of content that ranks well. Words you’d expect to use when talking about your target keyword. Specifically, you want to put SEO Anomaly your keyword at the front of your title tag whenever possible.

For example, one aspect of on-page SEO is using titles and subheadings that include your main keyword. The title shows search engines that your post is likely to match certain search phrases, while the subheadings indicate how much of the topic you’ve covered in the post. On-page SEO is the process of optimizing a webpage for search engine rankings which, in turn, enables the page to gain more website traffic. As the name implies, it includes changes to the page’s content and HTML to increase the search engine result ranking potential.